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	<title>Technical Deep Dive &#187; Storage</title>
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	<link>http://blog.nigelpoulton.com</link>
	<description>with nigel poulton</description>
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		<title>HDS and Hitachi &#8211; Part 2</title>
		<link>http://blog.nigelpoulton.com/hds-and-hitachi-part-2/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
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		<pubDate>Wed, 11 Aug 2010 19:49:39 +0000</pubDate>
		<dc:creator>Nigel Poulton</dc:creator>
				<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://blog.nigelpoulton.com/hds-and-hitachi-part-2/</guid>
		<description><![CDATA[A few weeks ago I had the rare opportunity to visit Hitachi in Japan as a guest of Hitachi Data Systems (HDS).
During my time there I got to do a whole bunch of cool things such as; take the Bullet Train from Tokyo to Odawara*, talk with some of the Hitachi engineers and Execs, visit [...]]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago I had the rare opportunity to visit Hitachi in Japan as a guest of Hitachi Data Systems (HDS).</p>
<p>During my time there I got to do a whole bunch of cool things such as; take the Bullet Train from Tokyo to Odawara*, talk with some of the Hitachi engineers and Execs, visit the Hitachi 100th anniversary uValue convention, and hang out with some top technical talent.</p>
<p align="center"><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/08/bullettrain.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="bullet train" border="0" height="172" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/08/bullettrain_thumb.png" style="border: 0px none ; display: inline;" title="bullet train" width="420" /></a></p>
<blockquote>
<p>*Odawara is the Engineering site where a lot of the Universal Storage Platform &ndash; USP &ndash; development and engineering goes on</p>
</blockquote>
<p>Below are my highlights from the visit.</p>
<p><span id="more-858"></span></p>
<p>&nbsp;</p>
<h2>&nbsp;</h2>
<h2>HDS really is an integral part of Hitachi&rsquo;s future</h2>
<p>In the past I have been as sceptical as anybody else &ndash; may be even more sceptical than most -&nbsp; about the true value of <em>little-ol&rsquo; HDS</em> to the gigantic conglomerate that is Hitachi Ltd.&nbsp;</p>
<p>It&rsquo;s one thing for HDS to say &ldquo;<em>we&rsquo;re very important to Hitachi</em>&rdquo; but to see and here it from the big man himself, Nakanishi-san, was the moment I really started believing -</p>
<p align="center"><em><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/08/NakanishiandHCP.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="Nakanishi and HCP" border="0" height="400" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/08/NakanishiandHCP_thumb.png" style="border: 0px none ; display: inline;" title="Nakanishi and HCP" width="450" /></a> </em></p>
<p>Nakanishi-san spent a lot of time talking about HDS during his keynote at the uValue convention.&nbsp; I didn&rsquo;t time him and can&rsquo;t give exact figures, but my gut feel is that HDS (and the larger Hitachi IT Group ITSG) got about 1/4 of the airtime during his keynote.&nbsp; The below slide, showing the 4 key areas of focus for Hitachi, seem to back this up -</p>
<p align="center"><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/08/Hitachi4coreareas.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="Hitachi 4 core areas" border="0" height="346" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/08/Hitachi4coreareas_thumb.png" style="border: 0px none ; display: inline;" title="Hitachi 4 core areas" width="458" /></a></p>
<h2>HDS aren&rsquo;t scared of Hitachi</h2>
<p>I&rsquo;ve also said in the past that I felt HDS are afraid of Hitachi.&nbsp; Almost living in fear of offending their superiors at Hitachi.&nbsp; I&rsquo;m now open to being wrong on that one&hellip;</p>
<p>During one of the nights out in Japan I was sat on a table with Oeda-san (Manager of the Product Planning department in the Disk Array Systems Division) so I decided to make good use of my time with him and and ask him if he found the relationship with HDS challenging.&nbsp; I was honestly surprised at his quick and decisive response.&nbsp; He absolutely finds the relationship with HDS challenging&hellip;&hellip; but in a good way.&nbsp; Apparently HDS are always putting him and the other related teams in Japan under huge pressure to deliver, and deliver fast.&nbsp; The picture he painted was not one of a timid little HDS tip-toeing around Hitachi, afraid that they might offend.&nbsp;</p>
<p>Oeda-san also talked of the cultural differences between Japan and the US, as well as about the process for releasing new products and features &ndash; it was very interesting.</p>
<h2>Object is important</h2>
<p>This one still has me interested.&nbsp; I got a lot of vibes about HCP, the Hitachi Content Platform.</p>
<p>In fact I&rsquo;m a little embarrassed that I didn&rsquo;t pick up on the importance of this previously. After all, Hitachi/HDS acquisitions are about as rare as rocking horse manure, so when they acquired Archivas I should have taken more notice!</p>
<p>It actually took two other things to peak my interest -</p>
<p>1.&nbsp; Nakanishi-san (big chief of Hitachi Ltd) made several references to the HCP platform both verbally and in slide-ware (although his slide-deck still referred to it as HCAP).&nbsp; When the head-honcho is talking about it, it must be important.</p>
<p>2.&nbsp; <a href="http://blogs.hds.com/michael/about" target="_blank">Michael Hay</a> seems to have a twinkle in his eye when he talks about HCP.&nbsp; It&rsquo;s just a gut feeling, but I generally go with my gut. Right now my gut is telling me that object stores is something I need to study up on.</p>
<blockquote>
<p>For those of you who have not met Michael, there is something about him that I can&rsquo;t quite put my finger on. But my gut tells me that he is one to listen to and work with.</p>
</blockquote>
<p>Interestingly I don&rsquo;t see a huge amount of HCP out there, and if its the product that is so important then it will be interesting to see how well HDS can market it.&nbsp; However, I&rsquo;m open to the possibility that it is as much the IP and core technology, as it is the current incarnation, that is important.&nbsp; Might HCP/object based technologies have a part to play elsewhere in the storage space?&nbsp; After all, they have already stripped the &ldquo;Archive&rdquo; out of the product name, suggesting it has wider appeal.</p>
<blockquote>
<p><strong>Advice:</strong> If you don&rsquo;t know much about object stores yet, start learning. I am.</p>
</blockquote>
<h2>However&hellip;..</h2>
<p>Despite all the good vibes and interesting insights, I&rsquo;m still uncertain whether Hitachi is capable of executing on this grand vision outside the shores of Japan.</p>
<p>Japan is not like the rest of the world that I have visited.&nbsp; If you haven&rsquo;t been, then just trust me, its different.&nbsp; Business is clearly done differently outside of Japan than it is inside.&nbsp; I wonder if Hitachi are appropriately equipped to compete with the likes of Cisco, EMC and the other superpowers of the IT world.&nbsp; To this end I asked Iwata-san if he felt the time had come for more non-Japanese executives walk the corridors of power at Hitachi.&nbsp; While I received a polished politician style answer, Iwata-san seemed to suggest that such things were being considered at the highest levels.&nbsp;</p>
<p>I&rsquo;m also not convinced that Hitachi, by nature, are leaders and innovators.&nbsp; We all know that they are great at making copies &ndash; &ldquo;Hitachi&rdquo; and &ldquo;plug-compatible&rdquo; go together like &ldquo;McDonalds&rdquo; and &ldquo;<a href="http://iknerd.com" target="_blank">Greg Knieriemen</a>&rdquo;.&nbsp; But copying and perfecting an idea is totally different to creating and perfecting the idea.</p>
<p>I know that the Universal Storage Platform practically invented storage virtualisation (at least controller based), but I don&rsquo;t see a whole lot else.&nbsp; And yes I know that most of the interesting innovation seems to come from the start-ups &ndash; but Hitachi don&rsquo;t seem to be in the acquisition game either.</p>
<p>One example of not being leaders was in the references made to Gartner style predictions.&nbsp; While the likes of EMC can arguably drive and create new markets, I still wonder if Hitachi, by nature, is more of a copy and perfect animal.&nbsp; The problem with that approach is that it is damn hard to claw market share away from the company that creates the market &ndash; just ask EMC about trying to win market share from NetApp in the NAS space.</p>
<p>One thing is for sure though, Hitachi certainly have the money, the R&amp;D and the desire to compete.&nbsp; With a little tweaking, who knows what they can achieve in the next 100 years!</p>
<p><strong>DISCLOSURE: </strong>It only cost me &pound;60, in airport car parking fees, to go Japan. HDS picked up the rest of the tab.&nbsp; But just in case you think I&rsquo;m an HDS fan-boy then I encourage you to listen to the following two Infosmack podcasts (MP3).&nbsp; The guys on the podcasts have been to HDS and Hitachi with me and point out in these podcasts that I have no problems locking horns with either HDS or Hitachi -</p>
<p><a href="http://storagemonkeys.com/index.php?option=com_content&amp;view=article&amp;id=301:infosmack-episode-61-tango-in-tokyo&amp;catid=69:infosmack&amp;Itemid=143" target="_blank">Episode 61: Tango in Tokyo</a></p>
<p><a href="http://storagemonkeys.com/index.php?option=com_content&amp;view=article&amp;id=294:infosmack-episode-56-thunder-from-down-under&amp;catid=69:infosmack&amp;Itemid=143" target="_blank">Episode 56: Thunder from Down Under</a></p>
<p><strong>FINALLY:</strong>&nbsp; I highly recommend the Infosmack podcasts to anyone who wants to keep up to date with the comings and goings of the storage and enterprise tech industry. I usually listen to them in my car &ndash; good use of time.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>For Part 1 of HDS and Hitachi, <a href="http://blog.nigelpoulton.com/hds-and-hitachi/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank">see here</a></p>
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		<title>NetApp: Some good and some errrrr&#8230;..</title>
		<link>http://blog.nigelpoulton.com/netapp-some-good-and-some-errrrr/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://blog.nigelpoulton.com/netapp-some-good-and-some-errrrr/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 20:48:31 +0000</pubDate>
		<dc:creator>Nigel Poulton</dc:creator>
				<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://blog.nigelpoulton.com/netapp-some-good-and-some-errrrr/</guid>
		<description><![CDATA[So there&#8217;s a bit of a storm rumbling through as a result of some statements that the Three Amigos (@storagebod, @ianhf and @chrismevans) have recently made.
So here&#8217;s my 1000000% unbiased independent &#60;cough cough&#62; opinion on some of the things being said.
One comment doing the rounds is &#8220;Large enterprises are stretching NetApp&#8217;s technology and they&#8217;re not [...]]]></description>
			<content:encoded><![CDATA[<p>So there&rsquo;s a bit of a storm rumbling through as a result of some statements that the Three Amigos (<a href="http://storagebod.typepad.com" target="_blank">@storagebod</a>, <a href="http://www.grumpystorage.com/2010/08/notapp-random-thoughts.html" target="_blank">@ianhf</a> and <a href="http://www.thestoragearchitect.com/2010/08/04/netapp-the-inflexibility-of-data-ontap/" target="_blank">@chrismevans</a>) have recently made.</p>
<p>So here&rsquo;s my <em>1000000% unbiased</em> <em>independent </em>&lt;cough cough&gt; opinion on some of the things being said.<span id="more-849"></span></p>
<p>One comment doing the rounds is <em>&ldquo;Large enterprises are stretching NetApp&rsquo;s technology and they&rsquo;re not keeping up&rdquo;</em></p>
<p>I can;t see any honest person having a problem with that&nbsp; statement other than may be the fact that truly large enterprises are stretching all of their vendors technologies.&nbsp; Let&rsquo;s face it, all of the vendors are struggling to cope with the explosive growth we have seen over the last howevermany years.&nbsp;</p>
<p>I also don&rsquo;t think there is an honest person out there, <em>in the know,</em> who would argue against the statement that there is a ton of <em>NetApp Sprawl</em> out there in the large enterprises &ndash; and credit to NetApp for selling so much kit and cornering the market.&nbsp; However, this sprawl does cause problems, and such estates are a <strong>nightmare</strong> to manage.&nbsp; In fact, more often than not they actually <strong>don&rsquo;t</strong> get <em>managed.</em>&nbsp; Then, when it gets really bad, those large enterprises end up calling in people like Chris, and some of the rest of us out there, to tidy up the mess.&nbsp;</p>
<blockquote>
<p><strong>DISCLAIMER and honest fact:&nbsp; </strong>I know Chris, and I know he is speaking from experience on this subject.</p>
<p><strong>THOUGHT: </strong>One commenter even went so far as to call Chris &quot;dangerous&quot;.&nbsp; I therefore propose that Chris change his name to Chris Danger Evans &#8211; a&#39;la Austin Danger Powers!!!</p>
</blockquote>
<p>If people don&rsquo;t think that large enterprises are pushing NetApp technology beyond what it was designed for then those people almost certainly don&rsquo;t work for large enterprises, or they are lying.&nbsp; Just look at the Spinnaker purchase (way back in 2003) and what NetApp are trying to do with OnTap 8 Cluster Mode.&nbsp; They&rsquo;re not going through the pain of making those changes just for the heck of it.&nbsp; They&rsquo;re doing it because they need to.&nbsp; In fact somebody may need to light a fire under their arses because they&rsquo;ve been sitting on that Spinnaker code for a long time now and scale-out NAS is well and truly here&hellip;. .&nbsp;</p>
<p>I also defy any honest person to disagree that OnTap 8 with its two modes (<em>7-mode</em> and <em>cluster-mode) </em>is anything other than a rats nest.&nbsp; I mean how complicated do you want to make things for your customers!?&nbsp; With so many half-baked features it does little more than cause confusion.&nbsp; Could they have done this any worse?&nbsp; However, they could come good on it over the next few releases.</p>
<h2>&nbsp;</h2>
<h2>&nbsp;</h2>
<h2>Balancing it up</h2>
<p>However, even if NetApp technology is being pushed and arguably not keeping up with the huge growth demands, its pretty damn hard to find somebody out there with a better story -</p>
<ul>
<li>They have the biggest ecosystem in the NAS space (3rd parties writing to their API&rsquo;s like crazy)</li>
<li>They have some of the tightest integration with the higher elements of the stack</li>
<li>They have a great story for VDI using their PAM cards and ASIS de-dupe technology</li>
</ul>
<p>And that&rsquo;s not a comprehensive list.&nbsp; So even if you find somebody who has abetter scale-out story, you can almost bet they don&rsquo;t do all the good stuff NetApp do.</p>
<p>Also, in the SMB space the fact that their boxes do multi-protocol (CIFS, NFS, iSCSI, FC, FCoE) can be a great benefit.&nbsp; And you generally don&rsquo;t get the unmanageable sprawl in the SMB space either.</p>
<h2>Conclusion</h2>
<p>Yes NetApp technology and architecture is being pushed and there is sprawl out there.&nbsp; Yes the Spinnaker integration is taking an age.&nbsp; But you&rsquo;d be hard pressed to find anybody with a better NAS and unified story.</p>
<p>Obviously <strong>nobody</strong> is truly unbiased or independent, but that&rsquo;s my penny&rsquo;s worth.</p>
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		<title>VMware: Top of todays requirements list</title>
		<link>http://blog.nigelpoulton.com/vmware-top-of-todays-requirements-list/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://blog.nigelpoulton.com/vmware-top-of-todays-requirements-list/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 16:56:06 +0000</pubDate>
		<dc:creator>Nigel Poulton</dc:creator>
				<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://blog.nigelpoulton.com/?p=837</guid>
		<description><![CDATA[Shortly after the recent VMware vSphere 4.1 and VAAI announcements, I had an epiphany. It dawned on me that tight integration with VMware, as well as being seen to be part of the VMware inner circle is now absolutely critical for storage vendors.
NOTE: If you&#39;re not sure, VAAI is an important part of the VMware [...]]]></description>
			<content:encoded><![CDATA[<p>Shortly after the recent VMware vSphere 4.1 and VAAI announcements, I had an epiphany. It dawned on me that tight integration with VMware, as well as being seen to be part of the VMware <em>inner circle</em> is now absolutely critical for storage vendors.</p>
<p style="margin-left: 40px;"><strong>NOTE: </strong>If you&#39;re not sure, VAAI is an important part of the VMware vStorage API enabling offloads to the storage hardware for certain functions. VAAI stands for vStorage API for Array Integration.)</p>
<p><span id="more-837"></span>Well and truly gone are the days where the most important announcements relating to product refreshes were hardware related such as new CPUs, increased internal bandwidths and (arguably) artificially inflated feeds and speeds etc.&nbsp; In today&#39;s world, integration with services higher up the stack are where the bragging rights are, and VMware is probably King at the moment.</p>
<p>If your storage array doesn&#39;t tightly integrate with VMware, or your vendor doesn&#39;t appear to be part of the VMware inner circle, you may be justified in wondering how strategic your product is.</p>
<p>To storage customers, I recommend that when gathering and compiling your requirements that you use when choosing storage vendors and platforms, that you have requirements such as tight VMware integration right at the top of your list.</p>
<p>The same goes for storage vendors.&nbsp; Those vendors who announced VAAI integration/support will no dcoubt have been sipping champagne and basking in the knowledge that their customers were feeling secure in their investments.&nbsp; On the other hand, those vendors were conspicuously quiet, were left very much on the outside and stressing over whether or not their customers were re-evaluating their preferred storage vendor(s).</p>
<p>Of course there are other non-VMware features and APIs that are important too, it just seems VMware is where most of the buzz and growth is at the moment.</p>
<p>Finally, hardware upgrades and the likes are still important, just less so than integration with features such as those provided by VAAI.&nbsp; Hardware improvements should be demonstrated to enable better support of features further up the stack (such as VAAI)</p>
<p>Thoughts welcome.</p>
<p>Nigel</p>
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		<title>Does it matter if Data Center kit looks sexy or not?</title>
		<link>http://blog.nigelpoulton.com/does-it-matter-if-data-center-kit-looks-sexy-or-not/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://blog.nigelpoulton.com/does-it-matter-if-data-center-kit-looks-sexy-or-not/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 23:02:30 +0000</pubDate>
		<dc:creator>Nigel Poulton</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[Servers]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://blog.nigelpoulton.com/?p=829</guid>
		<description><![CDATA[Does anybody really care if Data Center kit looks cool and sexy?&#160; Do things like blue neon lights make a difference to sales?
While eating out recently with a group of top industry techies* in Tokyo Japan, we had a short light-hearted discussed of the above.&#160; There was a definite difference of opinion; some of the [...]]]></description>
			<content:encoded><![CDATA[<p>Does anybody really care if Data Center kit looks cool and sexy?&nbsp; Do things like blue neon lights make a difference to sales?</p>
<p>While eating out recently with a group of top industry techies* in Tokyo Japan, we had a short light-hearted discussed of the above.&nbsp; There was a definite difference of opinion; some of the people involved felt it made absolutely no difference at all, whereas others (including me)</p>
<p><span id="more-829"></span></p>
<p>think it may make a difference, albeit my be small&hellip;.&nbsp; May be we are all wrong and it makes a big diference!?</p>
<p style="margin-left: 40px;">* Top industry techies included: <a href="http://iknerd.com" target="_blank">Greg Knieriemen</a>, <a href="http://storagearchitect.com" target="_blank">Chris Evans</a>, <a href="http://blogs.hds.com/michael/" target="_blank">Michael Hay</a>, <a href="http://storagenerve.com" target="_blank">Devang Panchigar</a>, <a href="http://storagemojo.com" target="_blank">Robin Harris</a> and the <a href="http://rickvanover.wordpress.com" target="_blank">Rickatron himslef Mr. Rick Vanoever</a>.&nbsp; The <a href="http://twitter.com/carlig" target="_blank">Ghelfster</a> was also there, and although she is top notch, strictly speaking Carli is not a techie.</p>
<p>While I do think it makes a difference, I&rsquo;m not suggesting it makes a huge difference &#8211; its certainly nowhere near as important as it is with consumer goods &ndash; but I&rsquo;m open to being wrong.&nbsp; After all, I&rsquo;m a techie and not in marketing.</p>
<p>Let me just throw together a quick list of some of the reasons I think it makes a difference -</p>
<ol>
<li>It&rsquo;s a conversation point for techies.&nbsp; Having folks talk about your company and your kit is almost always a good thing.</li>
<li>It helps in marketing.&nbsp; And we all know that effective marketing is often more important than technical merit or technical superiority.</li>
<li>Things that are aesthetically pleasing on the eye leave us with positive thoughts and feelings about the object. And that doesn&rsquo;t just apply to good-looking girls!</li>
</ol>
<p>While on the topic, I&rsquo;m also one of those that thinks getting your product on poplar TV shows and films is a good idea.&nbsp; An example that immediately comes to mind is the frequent and positive appearances of Cisco and Apple kit on the popular TV show 24.&nbsp; In one episode, Chloe O&rsquo;brien (renowned for being able to hack though any IT security system) makes a statement along the lines of <em>&ldquo;they have the new Cisco proprietary firewall system, its impossible to hack&rdquo;.&nbsp; </em>Corny, I know, but its sewing information and impressions to people.</p>
<p>And then there&rsquo;s the recent appearance of an EMC VMAX on the same show.&nbsp; While some point out that one of the VMAX arrays had smoke coming out of it, the important thing was that it powered back up and still worked <img src='http://blog.nigelpoulton.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<blockquote>
<p><strong>WARNING: D</strong>on&rsquo;t test burning your own VMAX in your own Data Center.&nbsp; The above was performed by professionals with all required safety equipment at hand <img src='http://blog.nigelpoulton.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
</blockquote>
<p>And let&rsquo;s face it, Apple, Cisco and EMC know how to market a product!</p>
<h2>If names are important then surely&hellip;..</h2>
<p>Also, there is no doubt that companies (including vendors of Data Center hardware) think product names are important.&nbsp; So if something as seemingly unimportant as a product name (when compared to security or data availability etc) is important, then surely physical product aesthetics are also important?&nbsp; Both are part of product image and branding.</p>
<blockquote>
<p><strong>TIP: Go h</strong>ire an ex-Apple dude to design the front doors and front bezels to your Data Center kit.&nbsp; It won&rsquo;t break the bank or introduce bugs to your code, but it might have a positive impact on branding and and may be even sales.</p>
</blockquote>
<p>Just my thoughts.&nbsp; Please take a minute to register your opiion in the poll below -</p>
<p><img border="0" height="0" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNzk4NTE1MDY*MTQmcHQ9MTI3OTg1MTUxOTIxMiZwPTEyNzQxJmQ9Jmc9MiZvPThiM2M3MWYxM2JlZDQzODM4MTZj/NjIwMDQ2NmY4YTFkJm9mPTA=.gif" style="visibility: hidden; width: 0px; height: 0px;" width="0" /></p>
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<p>	</object></div>
<p>&nbsp;</p>
<p>Feel free to chime in with your own opinions, as well as images of the good the bad and the ugly of Data Center products.&nbsp; Here&rsquo;s quick image that I&rsquo;ll leave you to make your own mind up on -</p>
<p align="center"><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/Uglyfrontdoors.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="Ugly front doors" border="0" height="344" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/Uglyfrontdoors_thumb.jpg" style="border: 0px none; display: inline;" title="Ugly front doors" width="387" /></a></p>
<p>Nigel</p>
]]></content:encoded>
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		<title>Hitachi makes networking kit! Does it matter?</title>
		<link>http://blog.nigelpoulton.com/hitachi-makes-networking-kit-does-it-matter/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://blog.nigelpoulton.com/hitachi-makes-networking-kit-does-it-matter/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 15:31:13 +0000</pubDate>
		<dc:creator>Nigel Poulton</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[Servers]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://blog.nigelpoulton.com/?p=821</guid>
		<description><![CDATA[I always thought I knew a thing or two about Data Centre technologies, in particular Hitachi/HDS (i&#8217;ve worked closely with them on and off over the past 6-7 years).&#160; So what was my surprise today when literally stumble across a boatload of Hitachi networking kit that I had absolutely no idea existed!&#160;
Recently, I&#39;ve even talked [...]]]></description>
			<content:encoded><![CDATA[<p>I always thought I knew a thing or two about Data Centre technologies, in particular Hitachi/HDS (i&rsquo;ve worked closely with them on and off over the past 6-7 years).&nbsp; So what was my surprise today when literally stumble across a boatload of Hitachi networking kit that I had absolutely no idea existed!&nbsp;</p>
<p><span id="more-821"></span>Recently, I&#39;ve even talked to industry experts as well as HDS folks about the fact that they only have two of the major three components that make up the increasingly popular vertical stack &#8211; with networking being the missing link.</p>
<blockquote>
<p><strong>NOTE</strong>: I define the three major components as Compute, network, and storage.&nbsp; I know there&rsquo;s more to it than that, but they suffice for this short article.</p>
</blockquote>
<p>I don&#39;t know if it&#39;s just me, but the fact that Hitachi has its own networking kit &#8211; from Ethernet switches to MPLS &#8211; puts a whole different spin on their planned vertically integrated stack.</p>
<p>We already know they do storage, they recently announced that they will soon start shipping their BladeSymphony server platform (which has been around for a while in ASIA/Japan) to the rest of the world as part of their <a href="http://www.hds.com/solutions/infrastructure/hitachi-unified-compute-platform.html">Hitachi Unified Compute Platform (UCP)</a>. But Hitachi built networking was notably missing from the announcement.</p>
<blockquote>
<p><strong>IMPORTANT NOTE:</strong>&nbsp; I am in no way suggesting Hitachi have any plans of pushing this networking kit out with their Unified Computing Platform (UCP) solution when it finally ships. In fact as far as Im aware, they have no intention of doing this (yet).&nbsp; This post is merely pointing out to others that Hitachi does have its own networking kit and there are some obvious synergies for the future&hellip;.</p>
</blockquote>
<p>Anyway, the whole thing came to light today while attending the Hitachi uValue convention in Tokyo Japan.&nbsp; First up, <a href="http://thestoragearchitect.com" target="_blank">Chris Evans</a> pointed the following poster out to me -</p>
<p align="center"><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/HitachiITposter.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="Hitachi IT poster" border="0" height="231" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/HitachiITposter_thumb.jpg" style="border: 0px none; display: inline;" title="Hitachi IT poster" width="478" /></a></p>
<p>Then we walked around the corner only to be presented with a boatload of the actual kit on display.&nbsp; Feast your eyes on these -</p>
<blockquote>
<p><strong>Note</strong>: The booth guys (Japanese) tell me that Alaxala is a joint venture between Hitachi and NEC. Seems to be true from a quick search on Google.</p>
</blockquote>
<p align="center"><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/HitachiEthernet1.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="Hitachi Ethernet 1" border="0" height="262" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/HitachiEthernet1_thumb.jpg" style="border: 0px none; display: inline;" title="Hitachi Ethernet 1" width="420" /></a></p>
<p align="center"><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/HitachiEthernet2.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="Hitachi Ethernet 2" border="0" height="266" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/HitachiEthernet2_thumb.jpg" style="border: 0px none; display: inline;" title="Hitachi Ethernet 2" width="426" /></a></p>
<p align="center"><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/Hitachinetworkingkit.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="Hitachi networking kit" border="0" height="213" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/Hitachinetworkingkit_thumb.jpg" style="border: 0px none; display: inline;" title="Hitachi networking kit" width="437" /></a></p>
<p align="center"><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/HitachiEthernet3.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="Hitachi Ethernet 3" border="0" height="224" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/HitachiEthernet3_thumb.jpg" style="border: 0px none; display: inline;" title="Hitachi Ethernet 3" width="445" /></a></p>
<p align="center"><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/Hitachinetworkingkit1.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="Hitachi networking kit 1" border="0" height="231" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/Hitachinetworkingkit1_thumb.jpg" style="border: 0px none; display: inline;" title="Hitachi networking kit 1" width="454" /></a></p>
<p align="center"><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/Hitachinetworkingkit3.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="Hitachi networking kit 3" border="0" height="468" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/07/Hitachinetworkingkit3_thumb.jpg" style="border: 0px none; display: inline;" title="Hitachi networking kit 3" width="335" /></a>&nbsp;&nbsp;&nbsp;&nbsp;</p>
<p>&nbsp;</p>
<p>Granted&hellip;&hellip; In true Hitachi style, they are not the prettiest things in the data centre &#8211; no doubt the old &quot;form over function&quot; thing &#8211; but appearance is far from the most important thing when choosing a product.</p>
<p>Other than the above, I literally know nothing about the kit &#8211; the booth guys spoke very little English, and in true British style I speak about 0.8 words of Japanese.&nbsp; So all I know is that the Ethernet switches that do 1Gbps and 10Gbps.&nbsp; There is nor Fibre Channel. But when I asked the booth guys (the ulitmate source of all truth and knowledge) about competing with other vertical stacks such as VCE/vBlock, I got the impression they were suggesting they might be working on FC.&nbsp; Of course these are just booth guys and we understood a grand total of about 25 words between us <img src='http://blog.nigelpoulton.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Although they apparently sell a fair amount in Japan (and potentially ASIA but Im not sure about the last part sue to language barriers), I know full well that you don&rsquo;t just break in to the networking space.&nbsp; However, apparently the switching technology in the back of the Hitachi BladeSymphony kit is Alaxala.&nbsp; So that&rsquo;s a potential toe in the door of the Data Centre (assuming HDS manage to make a good go of selling Hitachi BladeSymphony blade servers and their Unified Computing Platform, UCP).</p>
<p>Just thought Id let people know that in the background Hitachi does actually have in-house networking skills and kit.</p>
<p>Courteous comments welcome.</p>
<p>Nigel</p>
<p><strong>DISCLAIMER: </strong>Hitachi picked up the bill for this trip to the Hitachi uValue convention in Tokyo (flights, food and hotel). For the record I will have an airport parking charge of ~&pound;75GBP to pick up myself when I land tomorrow.</p>
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		<title>HDS: Chads Army and some other stuff</title>
		<link>http://blog.nigelpoulton.com/hds-chads-army-and-some-other-stuff/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://blog.nigelpoulton.com/hds-chads-army-and-some-other-stuff/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 06:29:51 +0000</pubDate>
		<dc:creator>Nigel Poulton</dc:creator>
				<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://blog.nigelpoulton.com/hds-chads-army-and-some-other-stuff/</guid>
		<description><![CDATA[I&#8217;m using this post to offer my two penny&#8217;s worth to a subject raised by Elias Khnaser in a recent post over at InformationWeek titled &#8220;Open Letter to Jack Domme, CEO, Hitachi Data Systems&#8221;.
In his article Eli talks about the need for HDS to do a better job of selling itself.&#160;
In his article, Eli makes [...]]]></description>
			<content:encoded><![CDATA[<p>I&rsquo;m using this post to offer my two penny&rsquo;s worth to a subject raised by <a href="www.eliaskhnaser.com/blogs.aspx#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank">Elias Khnaser</a> in a recent post over at InformationWeek titled &ldquo;<a href="http://www.informationweek.com/blog/main/archives/2010/06/open_letter_to.html" target="_blank">Open Letter to Jack Domme, CEO, Hitachi Data Systems</a>&rdquo;.</p>
<p>In his article Eli talks about the need for HDS to do a better job of selling itself.&nbsp;</p>
<p><span id="more-800"></span>In his article, Eli makes several references to &ldquo;Chad&rsquo;s Army&rdquo;.&nbsp; For those of you who don&rsquo;t know, <a href="http://virtualgeek.typepad.com" target="_blank">Chad Sakac</a> is a big chief VMware geezer at EMC, and his so called Virtual Dream Team is comprised of some of the very top VMware and virtualisation talent on the planet.&nbsp; Not only are these guys (and I know several of them) top technical talent, they are also hugely influential.&nbsp; These guys are vExperts and write via books, websites, blogs, as well as being Twitter warriors.&nbsp; While I know Twitter and the likes are not everybody&rsquo;s cup of tea, however, they are powerful mediums&hellip;. if you just as much as mention you have a question or issue with VMware and the wider VCE piece, you can guarantee that at least one of these guys will be all over you with all the help and info you could ever want.&nbsp; Cisco have been similar in their evangelising of FCoE.</p>
<p>In respect to Chad&rsquo;s Army, I agree with Eli&rsquo;s observation that HDS could benefit hugely from something similar.&nbsp; It&rsquo;s a brave new world and the likes of EMC Cisco and VMware are leading the way.</p>
<p>Anyway, in light of Eli&rsquo;s article I thought I&rsquo;d throw in one or two other things that I think would benefit HDS&nbsp; -</p>
<ol>
<li>Unleash and encourage your in-house technical talent.&nbsp; Have them, and reward them for, participating in the following -
<ul>
<li>Online user forums</li>
<li>Twitter</li>
<li>Podcasts</li>
<li>Blogs</li>
</ul>
</li>
<li>Take a leaf out of Cisco book (literally).&nbsp; Cisco have written great books (the traditional paper kind that get posted out to you from the likes of Amazon) on UCS, FCoE and Converged Networking.&nbsp; Search Amazon and you&rsquo;ll find them.&nbsp;
<ul>
<li>Want to know about FCoE?&nbsp; Chances are you will end up reading something written by somebody on the Cisco payroll.&nbsp;</li>
<li>Want to learn about the architecture behind UCS?&nbsp; There&rsquo;s a book for that too.&nbsp;</li>
<li>On the other hand, want to find good info on HDS technology? &hellip;&hellip;&hellip; ???&hellip;..??? In fact it was so hard to find good HDS technical information, that a while back I felt the need to write a technical <a href="http://blogs.rupturedmonkey.com/wp-content/uploads/2009/04/usp-v-unofficial-manual-v0003.pdf">USP V User guide</a> myself!</li>
</ul>
</li>
<li>Invest in creating and nurturing a real online community.&nbsp; One that opens up the top talent at HDS and makes them more accessible to customers.&nbsp; A good starting point would be improved support forums (check out VMware or even HP support forums).&nbsp; forums.hds.com looked like it <em>could have been</em> something good 4 or 5 years ago when Jeremiah Owyang first started it up.&nbsp; But I dare say it hasn&rsquo;t changed at all since then.&nbsp; If anything, it&rsquo;s been left to gather dust and frustrate customers rather than help them.&nbsp;</li>
<li>Institute MVP style awards.&nbsp; Microsoft MVP and VMware vExpert type awards seem to be seen as valuable today.&nbsp; I dare say they also help create communities, giving people something to aim for and a feeling of belonging &#8211; that their participation in and contributions to the community are valued&hellip;.</li>
<li>Host a HDS World event.&nbsp; Along the lines of the likes of EMC World and VM World.&nbsp; These are awesome events and don&rsquo;t need me to extol their merits</li>
</ol>
<p><strong>UPDATE: How about bringing back Mr. T for some more YouTube commercials?&nbsp; Cast your vote below &#8211; <br />
	</strong></p>
<p><img border="0" height="0" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNzgwMTIzMjU2NjgmcHQ9MTI3ODAxMjM*NTcwOSZwPTEyNzQxJmQ9Jmc9MiZvPWJhODQ5Njc5ZTg4ZDQwNTFhZjRk/N2YyYzY5OGE5MWFlJm9mPTA=.gif" style="visibility: hidden; width: 0px; height: 0px;" width="0" /></p>
<div class="widgetContainer" style="display: table; margin: 5px auto; font-family: arial,helvetica,sans-serif; text-align: center; width: 180px;"><object height="250" style="display: block;" width="180"><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="movie" value="http://widgets.sodahead.com/images/flash/poll.swf" /><param name="flashvars" value="theme_id=5764&amp;height=250&amp;width=180&amp;widgetWidth=180&amp;widgetHeight=250&amp;poll_id=1086941" /><embed allowscriptaccess="always" flashvars="theme_id=5764&amp;height=250&amp;width=180&amp;widgetWidth=180&amp;widgetHeight=250&amp;poll_id=1086941" height="250" src="http://widgets.sodahead.com/images/flash/poll.swf" style="display: block;" type="application/x-shockwave-flash" width="180" wmode="transparent"></embed><div class="widgetFooter" style="background: url(&quot;http://widgets.sodahead.com/images/flash/footerGradient.gif&quot;) repeat-x scroll center bottom rgb(255, 255, 255); border: 1px solid rgb(230, 230, 230); font-size: 0pt; height: 13px; line-height: 13px; padding: 0pt 3px; text-align: right;"><a href="http://www.sodahead.com/questions/" style="color: rgb(72, 71, 71); font-size: 10px; text-decoration: none; float: left;">Questions</a><a href="http://www.sodahead.com/united-states/should-hds-bring-back-mr-t-for-more-youtube-commercials-to-raise-awareness-and-give-us-a-laugh/question-1086941" style="color: rgb(72, 71, 71); font-size: 10px; text-decoration: none;">View Results</a></div>
<p>	</object></div>
<p><a href="http://www.youtube.com/watch?v=tW1S2tsxVHg">Check out this previous HDS and Mr. T combo!<br />
	</a></p>
<p>&nbsp;</p>
<p>I&rsquo;m sure there are more, but those are the ones that came to mind when reading Eli&rsquo;s article.</p>
<p>The claim to be the industry&rsquo;s best kept secret is wearing a a little thin these days.&nbsp; Time to step up to the mark and take off the gloves &ndash; or alternatively do nothing and remain in obscurity.</p>
<p>On a side note, I find it interesting that HDS are pushing the &ldquo;open&rdquo; aspects of their UCP (unified computing platform/vertical stack offering).&nbsp; While I think this could be an important differentiator, it&rsquo;s kind of hard to see this being a reality coming from a company that has a history and a reputation of being ultra closed.</p>
<p>Opportunity is knocking, will HDS answer?</p>
<p>Just my opinions of course <img src='http://blog.nigelpoulton.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':-D' class='wp-smiley' /> </p>
<p>Nigel</p>
<p>PS.&nbsp; I&rsquo;m thinking it&rsquo;s probably about time &ldquo;Chad&rsquo;s Army&rdquo; got it&rsquo;s own Wikipedia article <img src='http://blog.nigelpoulton.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<slash:comments>9</slash:comments>
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		<title>XIV Deep Dive Discussion</title>
		<link>http://blog.nigelpoulton.com/xiv-deep-dive-discussion/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://blog.nigelpoulton.com/xiv-deep-dive-discussion/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 21:10:31 +0000</pubDate>
		<dc:creator>Nigel Poulton</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://blog.nigelpoulton.com/?p=787</guid>
		<description><![CDATA[ 
&#160;
Nobody ever seems to talk about IBM storage, its just boring right?
The above comment was arguably true, until IBM acquired the XIV Nextra product just over two years ago.&#160; This acquisition seems to have propelled the IBM storage portfolio back in to the mainstream. People are actually talking about an IBM storage product!
In fact [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/03/DeepDivePodcast.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="DeepDivePodcast" border="0" height="244" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/03/DeepDivePodcast_thumb.png" style="border: 0px none; display: inline;" title="DeepDivePodcast" width="207" /></a> <a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/03/XIVLogo.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="XIV Logo" border="0" height="126" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/03/XIVLogo_thumb.jpg" style="border: 0px none; display: inline;" title="XIV Logo" width="230" /></a></p>
<p>&nbsp;</p>
<p>Nobody ever seems to talk about IBM storage, its just boring right?</p>
<p>The above comment was arguably true, until IBM acquired the XIV Nextra product just over two years ago.&nbsp; This acquisition seems to have <span id="more-787"></span>propelled the IBM storage portfolio back in to the mainstream. People are actually talking about an IBM storage product!</p>
<p>In fact its probably fair to say that XIV is one of the most intruiging, most misunderstood and most talked about storage platforms on the market.&nbsp; There&#39;s certainly not shortage of claims being made from both sides of the fence &ndash; from IBM, and from the competition.&nbsp; As a result its hard to know who to believe.</p>
<p>In order to try and shed some light, I pulled together some of the most respected independent voices I could find, and got us all together on a call to openly discuss the pro&rsquo;s and con&rsquo;s of XIV.&nbsp; The result is 50 minutes of XIV technical talk &#8211; definitely one for your MP3 player.</p>
<p>People joining me on this edition of the show -</p>
<div>Alan Senior &ndash; XIV expert at a VAR</div>
<div>Chris Evans &ndash; <a href="http://www.thestoragearchitect.com">www.thestoragearchitect.com</a></div>
<div>Matt Davis &ndash; <a href="http://www.techmute.com">www.techmute.com</a></div>
<div>Stephen Foskett &ndash; <a href="http://www.fosketts.net">blog.fosketts.net</a></div>
<p>&nbsp;</p>
<p><strong>NOTE</strong>: Apologies up front for the poor sound quality when Alan speaks &#8211; he was a late addition to the show and didnt have a good skype headset.&nbsp; But his experience and contribution is hopefully worth it.</p>
<p>Enjoy the show &ndash; thoughts and comments welcome!</p>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
<enclosure url="http://storage-strategist.com/Podcasts/XIV-Episode-1.mp3" length="44077999" type="audio/mpeg" />
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		<title>Wikibon: FCoE Fact vs Fiction</title>
		<link>http://blog.nigelpoulton.com/wikibon-fcoe-fact-vs-fiction/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://blog.nigelpoulton.com/wikibon-fcoe-fact-vs-fiction/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 20:19:38 +0000</pubDate>
		<dc:creator>Nigel Poulton</dc:creator>
				<category><![CDATA[FCoE]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://blog.nigelpoulton.com/wikibon-fcoe-fact-vs-fiction/</guid>
		<description><![CDATA[Today I was joined by the following as a panel member on the Wikibon FCoE Fact vs Fiction Peer Incite call -

Dennis Martin (@demartek)
Dave Graham (@davegraham)
Stu Miniman (@stu)

For an hour solid, we talked FCoE and the realities of deploying the technology.
As well the the recording of the call, which I recommend listening to, there will [...]]]></description>
			<content:encoded><![CDATA[<p>Today I was joined by the following as a panel member on the <a href="http://wikibon.org/wiki/v/February_2_2010_-_FCoE:_Fact_vs._Fiction" target="_blank">Wikibon FCoE Fact vs Fiction Peer Incite call</a> -<span id="more-772"></span></p>
<ul>
<li><a href="http://www.demartek.com" target="_blank">Dennis Martin</a> (<a href="http://twitter.com/demartek" target="_blank">@demartek</a>)</li>
<li><a href="http://www.flickerdown.com" target="_blank">Dave Graham</a> (<a href="http://twitter.com/davegraham" target="_blank">@davegraham</a>)</li>
<li><a href="http://blogstu.wordpress.com" target="_blank">Stu Miniman</a> (<a href="http://twitter.com/stu" target="_blank">@stu</a>)</li>
</ul>
<p>For an hour solid, we talked <a href="http://www.fcoe.com" target="_blank">FCoE</a> and the realities of deploying the technology.</p>
<p>As well the the <a href="http://bit.ly/aHHvqF?r=td" target="_blank">recording of the call</a>, which I recommend listening to, there will be several short resultant articles posted on <a href="http://www.wikibon.org" target="_blank">Wikibon</a> covering topics such as -</p>
<ul>
<li>CIO Considerations</li>
<li>CTO considerations</li>
<li>Operation and organisational considerations</li>
<li>Getting Rid of Stuff &ndash; what can FCoE help me throw out.</li>
</ul>
<ul>This was the first ever Peer Incite call to hit the 200 maximum participants limit.&nbsp; Proof that FCoE and network convergence are hot topics in the Data Center.</ul>
<ul>If you&rsquo;re considering deploying FCoE, then I recommend you and take a listen.</ul>
<ul></ul>
<ul></ul>
<ul></ul>
<ul></ul>
<ul></ul>
<ul></ul>
<ul></ul>
<p>I can be contacted via the <a href="http://blog.nigelpoulton.com/contact-me/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">Contact Me</a> page or on Twitter at (<a href="http://twitter.com/nigelpoulton">@nigelpoulton</a>)</p>
<ul></ul>
<ul>Nigel</ul>
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		<title>Deep Dive Podcast with Xsigo</title>
		<link>http://blog.nigelpoulton.com/deep-dive-podcast-with-xsigo/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://blog.nigelpoulton.com/deep-dive-podcast-with-xsigo/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 21:42:10 +0000</pubDate>
		<dc:creator>Nigel Poulton</dc:creator>
				<category><![CDATA[FCoE]]></category>
		<category><![CDATA[I/O Virtualisation]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://blog.nigelpoulton.com/?p=743</guid>
		<description><![CDATA[
In this inaugural episode of the Technical Deep Dive Podcast I&#39;m joined by Greg Ferro from Etherealmind.com and Camden Ford from Xsigo Systems.&#160; Cam talks to us about Xsigo Systems and the technologies and solutions they offer.
Host: Nigel Poulton (@nigelpoulton)
Co-host: Greg Ferro (@etherealmind)
Guests: Camden Ford, Director of Product Management, Xsigo Systems
Topics: Servers, Networking, I/O Virtualization, [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.nigelpoulton.com/wp-content/uploads/2010/01/DeepDivePodcast1.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img alt="DeepDivePodcast" class="alignnone size-full wp-image-746" src="http://blog.nigelpoulton.com/wp-content/uploads/2010/01/DeepDivePodcast1.png" style="width: 202px; height: 239px;" title="DeepDivePodcast" /></a></p>
<p>In this inaugural episode of the Technical Deep Dive Podcast I&#39;m joined by Greg Ferro from Etherealmind.com and Camden Ford from Xsigo Systems.&nbsp; Cam talks to us about Xsigo Systems and the technologies and solutions they offer.<span id="more-743"></span></p>
<div><strong>Host:</strong> Nigel Poulton (<a href="http://twitter.com/nigelpoulton">@nigelpoulton</a>)</div>
<div><strong>Co-host: </strong><a href="http://etherealmind.com">Greg Ferro</a> (<a href="http://twitter.com/etherealmind">@etherealmind</a>)</div>
<div><strong>Guests:</strong> Camden Ford, Director of Product Management, <a href="http://www.xsigo.com">Xsigo Systems</a></div>
<div><strong>Topics:</strong><strong> </strong>Servers, Networking, I/O Virtualization, Infiniband and FCoE</div>
<div>&nbsp;</div>
<p>This is available as a two-parter due to length.&nbsp; Part 1 is about 30 minutes long and Part 2 is about 40.&nbsp; What can I say, you cant dive deep in 20 minutes!</p>
<p>Comments welcome!</p>
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		<title>HDS and Hitachi</title>
		<link>http://blog.nigelpoulton.com/hds-and-hitachi/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://blog.nigelpoulton.com/hds-and-hitachi/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 21:43:27 +0000</pubDate>
		<dc:creator>Nigel Poulton</dc:creator>
				<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://blog.nigelpoulton.com/hds-and-hitachi/</guid>
		<description><![CDATA[A while ago I posted an article demystifying the relationship between HP and Hitachi &#8211; in particular the Engineering Agreement that HP have in relation to the StorageWorks XP line of arrays.&#160; So&#8230;. as a follow-on I thought I&#8217;d do something similar, this time on the relationship between HDS and Hitachi.
To help with this I [...]]]></description>
			<content:encoded><![CDATA[<p>A while ago I posted an article <a href="http://blog.nigelpoulton.com/hp-and-hitachi/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank">demystifying the relationship between HP and Hitachi</a> &ndash; in particular the <em>Engineering Agreement</em> that HP have in relation to the StorageWorks XP line of arrays.&nbsp; So&hellip;. as a follow-on I thought I&rsquo;d do something similar, this time on the relationship between <strong>HDS and Hitachi.</strong></p>
<p>To help with this I spoke with Roberto Basilio at HDS.&nbsp; Roberto heads up Product Management for Platforms and knows a thing or two about how HDS fits into the larger Hitachi organisation.&nbsp; Oh and he knows plenty about the HDS product line-up too!</p>
<p><span id="more-739"></span></p>
<h2>Urgh? HDS and Hitachi are the same company right?</h2>
<p>Actually, they&rsquo;re not!</p>
<p>Starting from the beginning&hellip;&hellip; Any press release or official company announcement from HDS is tagged with the following &ldquo;<em>Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd (NYSE: HIT) and the only provider of&hellip;</em>&rdquo;<em>.&nbsp; </em>So, that&rsquo;s that, clear as&hellip;.. mud!&nbsp; Well, that&rsquo;s probably unfair, but with all of the FUD and underhand comments that get spouted from the competition, one could be forgiven for thinking that HDS is some <a href="mailto:b@$tard#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">b@$tard</a> child that Hitachi, Ltd is ashamed to own.&nbsp; Others would have you believe that HDS as a mere sales division with absolutely zero influence on product development and futures.&nbsp; While none of which are true, they do a pretty good job of confusing some people.</p>
<h2><strike>Subsidiary</strike> Family</h2>
<p>One of the first impressions I got from speaking with Roberto was that he is not a fan of the term <em>subsidiary</em>.&nbsp; He feels that HDS are an integral part of the larger <em>worldwide Hitachi IT products group</em> &ndash; a valued member of the larger tightly-knit <em>Hitachi family</em>.</p>
<p>A couple of examples of the closeness and intimacy of the relationship include the following -</p>
<p>1.&nbsp; Minoru Kosuge, current Chairman of the Board of HDS, has previously served as division president of RSD (RAID Storage Division at Hitachi, Ltd) <strong>where he headed the development of the Universal Storage Platform (USP)</strong>.</p>
<p>2.&nbsp; Yoshinori Okami, current Executive Vice President and Chief Strategy Officer at HDS, has previously served as President of the Disk Array Systems division of Hitachi, Ltd.</p>
<p>According to Roberto, senior management folks moving around within the greater Hitachi IT products divisions is commonplace.</p>
<blockquote>
<p>Personally I&rsquo;d be willing to bet that HP, as tight as HP&rsquo;s relationship is with Hitachi, Ltd is, are not as tight as with Hitachi Ltd as that.&nbsp; HDS are <em>family!</em></p>
</blockquote>
<p>I should point out that Roberto was quick to acknowledge the value of the Hitachi and HP relationship and was in no way derogatory toward HP.&nbsp; He even pointed out that Hitachi, Ltd also resell some HP products&hellip;.</p>
<h2>We&rsquo;ve got more than you!</h2>
<p>In the HP and Hitachi article, I quoted James R. Wilson, HP StorageWorks XP Disk Array PRoduct Manager <em>&ldquo;Hitachi has 6-8 engineers on site in California to work with HP&#39;s engineering teams on a continual basis&hellip;&rdquo;.&nbsp; </em>On that topic, Roberto was able to confirm what I already knew &ndash; the number of Hitachi Ltd engineering type staff on site at HDS corporate offices <strong>far exceeds</strong> the 6-8 at HP!&nbsp;</p>
<p>Roberto also confirmed that HDS staff are regularly over in Japan and that he himself had recently been over in Japan.</p>
<h2>We designed that</h2>
<p>Something that some of the competition would like to believe is that HDS have no involvement in product development and futures.&nbsp; They would have you believe that the reason HDS don&rsquo;t talk futures is because they don&rsquo;t <em>know</em> futures.&nbsp; They would have you believe that the first HDS knows of a new product is when it arrives in a large box from Japan with a note on the side saying &ldquo;<em>Unpack carefully, take photos, upload to web, start selling tomorrow&rdquo;</em>.&nbsp; From what Roberto tells me, this is a long loooong way from the truth.</p>
<p>Taking the USP family as an example&hellip;. While it is true that the hardware development is done in Japan, HDS have been <em>directly responsible</em> for the design of some of the most important and well known USP features including the following -</p>
<ul>
<li>Hitachi Universal Volume Manager &#8211; Controller-based external array virtualization</li>
<li>Hitachi Dynamic Provisioning &#8211; Thin Provisioning, wide striping&hellip;..</li>
<li>Hitachi High Availability Manager &ndash; USP V Clustering</li>
</ul>
<p>To be clear, while the above were developed by RSD in Japan, <strong>the design and requirements were lead by HDS in the US.</strong>&nbsp; According to Roberto, USP V clustering was 100% driven by HDS.</p>
<p>Other examples of products under the remit of HDS in the US are -</p>
<ul>
<li>Hitachi Storage Command Suite (oh how I wish they would stop renaming things every other week)</li>
<li>HCP (formerly HCAP).&nbsp;</li>
</ul>
<p>HCP is 100% owned and developed by HDS.</p>
<p>Speaking with Roberto I quickly got the picture that there is a lot of collaboration, knowledge and staff sharing between the two.&nbsp; It certainly doesn&rsquo;t seem like HDS are a mere sales division or disowned child!</p>
<h2><strike>SANRISE</strike> Universal Storage Platform</h2>
<p>One final point.&nbsp; While it is true that HDS do not sell in Japan, HDS are now responsible for <strong>worldwide</strong> <strong>marketing</strong> of the USP and AMS family of products.&nbsp; What this means is that while Hitachi Ltd sell in Japan, due to cultural reasons (fair enough), they now sell disk arrays under the same marketing names as HDS.&nbsp; So whether you buy your DKC610I from Hitachi in Japan or HDS anywhere else in the world, it will be called the <strong>Hitachi Universal Storage Platform V</strong>.</p>
<p>Previously Hitachi Ltd had marketed the RAID400, RAID500&hellip; family of arrays SANRISE 9900 etc while HDS had marketed them under the names Lightning 9900, Universal Storage Platform etc.&nbsp; While there is very little in a name, the competition occasionally touted this as an example of the two companies apparently not speaking with each other <img src='http://blog.nigelpoulton.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> &nbsp; I guess we can put that one to bed now!</p>
<p>As well as worldwide product marketing, HDS are also responsible for worldwide product management and product requirements.&nbsp; That&rsquo;s a fair amount of trust and responsibility in my book.</p>
<p>When I asked Roberto if there were ever collaboration meetings between Hitachi Ltd, HDS <strong>AND </strong>HP&hellip;. he hesitated, laughed and left me feeling that indirectly there might be <img src='http://blog.nigelpoulton.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':-D' class='wp-smiley' /> </p>
<p>Thoughts and comments welcome!</p>
<p>Nigel</p>
<p><strong>DISCLAIMER:</strong> At the time of writing, I am not employed by Hitachi, HDS or HP.</p>
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